Pasabi
my role
UI design / Webflow build / Motion graphic / Graphic design
Industry
Technology and software
Client
Trust and safety platform that uses AI behavioural analytics and network science to tackle online fraudulent behaviour
pasabi.com
Website design
For the Pasabi project, I played an integral role in both the design and development phases, working closely with the Lead Designer to bring the brand’s new guidelines to life through a cohesive, visually engaging website. My responsibilities included designing responsive layouts and content blocks, as well as creating custom graphic assets—such as illustrations, graphs, and animations—that reinforced the brand’s identity.
Webflow development
Using Webflow, I transformed these designs into a fully functional site, setting up responsive layouts for both static and template pages. I also developed reusable components and structured Collection Lists to streamline content management within the CMS, ensuring a flexible framework that allowed the client to make updates effortlessly.
To enhance user engagement, I incorporated interactive elements, animations, and smooth transitions, creating a dynamic and user-friendly experience.
Additionally, I supported the client through the content population phase and led training sessions to familiarize them with Webflow, empowering their team to manage site updates independently and efficiently.
Motion Graphic
I was tasked with developing a series of motion graphic sequences that incorporated key elements of the brand’s identity, including repetitive patterns and subtle animations, to create a cohesive and engaging visual narrative. These sequences were then featured in an explainer video designed to highlight the services offered by the client’s product.
Website and Webflow
Motion Graphic







