RHA Website & E-commerce

Upon arrival at RHA I began working on the design of the new website/e-commerce of the company, launched in March 2020. It was a long and rewarding project that provided infinite challenges and insights, increasing my experience as a designer both in the aspects of UX and UI.

In team with the Ecommerce Manager and the Web developer, I worked to define the user experience and the many features of the ecommerce.
I created all the wireframes and after they were approved, I designed the final layouts, including icons, illustrations and vector animations.
After the launch I kept working every day on the website, implementing new pages, designing new blocks of content, or researching new ways to improve the user experience.

Homepage

Main navigation / Footer

Category Page and Filter

Product page

Cart

Checkout

Homepage

Top Navigation

Footer

Product page – above the fold area

Particular attention was given to the design of the above the fold area in order to immediately grab the user’s attention, present them with the content that they are looking for and so maximize the conversion rates.

Product page

Product page navigation – Slide down navbar

Category page

Cart

Checkout – last step