Screenmedia

Website design and Webflow build

I worked with the design team at Screenmedia to create the new website for the agency, following the development of the new brand. My role involved designing various pages of the website andcreating visual assets for case studies, insights articles, and content pages.

As the lead Webflow developer for this project, I took full ownership of the website build. This included setting up the style guide, building both static and template pages, defining the CMS structure, and optimizing the site for responsiveness. I also implemented dynamic elements and interactions, such as custom cursors on hover, custom code carousels, and loading transitions.
To streamline the process, I used the Relume library for setting up the style guide and the main structure of the blocks. Additionally, I utilized Finsweet attributes to add specific features and enhance the website’s functionality.

This was an extremely ambitious project. Not only did I improve my technical knowledge of Webflow, but I also deepened my understanding of HTML and CSS. Working on this project provided me with valuable experience in managing complex web development tasks, significantly contributing to my growth as a versatile and skilled UI designer.

Visual assets

I was responsible for designing a wide array of visual assets for these case studies, including both static images and animations.
These assets were designed to illustrate the various phases of each project, from initial planning to the final output and to highlight the comprehensive work done by Screenmedia, providing a clear and engaging representation of the processes and results.

Brand assets, marketing and social media content

Beyond the website, I also created presentations, brand assets, and social media graphics. This included establishing templates for presentations and documents, mainly for sales and proposal materials. I supported the sales and marketing teams by producing sales decks, refining the layouts and creating specific assets.
I worked to establish the style of the visual assets for social media, ensuring they were consistent with the company brand’s identity. These assets included static images and animations to showcase a variety of content, mainly case studies, guides, and news from the agency.